Marketing Tools

Supercharge your links with retargeting pixels, custom call-to-action overlays, and advanced redirect options. Turn every click into a marketing opportunity.

Marketing Power-Ups

ShrinkLink's marketing tools transform simple short links into powerful marketing assets. Every link becomes an opportunity to retarget visitors, capture leads, and reinforce your brand.

Retargeting Pixels

Fire your ad platform's tracking pixels when visitors click your links. Build retargeting audiences from link clicks without owning the destination website.

Supported Platforms

Setting Up Pixels

1. Go to Pixels in your dashboard
2. Click Add Pixel
3. Select the platform
4. Enter your pixel/tag ID
5. Save the pixel

Assigning Pixels to Links

Once created, pixels can be assigned to individual links or applied as defaults:

• Per-Link: Select pixels when creating or editing a link
• Default Pixels: Set pixels to automatically apply to all new links
• Multiple Pixels: Assign multiple pixels to a single link

Pixel Events

Configure which events fire with your pixels. By default, a PageView event fires when someone clicks your link. Advanced options include:

• PageView: Standard page visit (default)
• ViewContent: Content view event
• Custom Events: Fire specific events for your campaigns

Call-to-Action Overlays

Display your brand's message on top of any webpage you link to. CTA overlays add a banner, popup, or corner widget that stays visible while visitors browse the destination.

Overlay Types

CTA Content Options

• Headline: Your main message (keep it short)
• Description: Supporting text
• Button Text: Your call-to-action
• Button URL: Where the button leads
• Brand Logo: Your logo image
• Colors: Background and text colors

Creating a CTA Overlay

1. Go to CTA Overlays in your dashboard
2. Click Create Overlay
3. Choose your overlay type
4. Add your content and customize styling
5. Preview and save
6. Assign to links when creating or editing

Link Cloaking

Link cloaking hides the final destination URL from visitors. Instead of immediately redirecting, the destination loads within a frame while your short URL stays in the browser's address bar.

Why Use Cloaking?

• Branding: Keep your branded domain visible throughout the visit
• Affiliate Links: Hide long, ugly affiliate URLs
• Simplicity: Users can share the clean short URL they see
• Tracking: Enables additional tracking opportunities

Cloaking Options

Redirect Types

Choose how your short links redirect visitors. Each type has different SEO and tracking implications.

Redirect Delay

Add a delay before redirecting to ensure pixels have time to fire or to show a splash page. Configure delays from 0-10 seconds.

Social Preview Customization

Control how your links appear when shared on social media. Override the default Open Graph and Twitter Card metadata with your own branding.

Customizable Elements

UTM Parameter Management

Automatically append UTM parameters to your destination URLs for consistent campaign tracking.

Built-in UTM Builder

The link creation form includes a UTM builder that helps you construct proper UTM parameters:

• utm_source - Traffic source (e.g., newsletter, twitter)
• utm_medium - Marketing medium (e.g., email, social, cpc)
• utm_campaign - Campaign name
• utm_term - Paid keywords (optional)
• utm_content - A/B test variant (optional)

Parameter Forwarding

Enable parameter forwarding to pass any URL parameters from your short link to the destination. This preserves tracking parameters added by ad platforms or email systems.

Short link clicked: https://sl.cloudcopy.me/promo?ref=email&user=123
Destination receives: https://yoursite.com/offer?ref=email&user=123

Marketing Best Practices