Analytics

Gain deep insights into your link performance with real-time tracking, geographic data, device breakdowns, and referrer analysis.

Analytics Dashboard

Your analytics dashboard provides a comprehensive overview of all your link activity. Access it by clicking Statistics in the navigation menu.

Overview Metrics

Total Clicks
All-time click count
Active Links
Currently working links
Countries
Geographic reach
Trend
Click growth rate

Click Tracking

Every click on your short links is tracked in real-time. ShrinkLink captures comprehensive data about each visitor while respecting privacy.

Data Collected Per Click

Data Point Description
Timestamp Exact time of the click (UTC)
Country Geographic country based on IP
City Approximate city location
Device Type Mobile, tablet, or desktop
Operating System iOS, Android, Windows, macOS, Linux
Browser Chrome, Safari, Firefox, Edge, etc.
Referrer The page that linked to your short URL
Language Browser language preference

Geographic Analytics

Understand where your audience is located with detailed geographic breakdowns.

Country Breakdown

See click counts and percentages for each country. Identify your top markets and discover untapped geographic opportunities.

City-Level Data

Drill down to city-level analytics for granular geographic insights. Perfect for local businesses or regional campaigns.

Pro Tip: Use geographic data to inform your smart routing rules. If you see significant traffic from a specific country, consider creating a localized landing page.

Device Analytics

Understand how your audience accesses your links to optimize their experience.

Device Type Distribution

  • Mobile: Smartphones (iPhone, Android phones)
  • Desktop: Computers and laptops
  • Tablet: iPad, Android tablets

Operating System

See which operating systems your visitors use:

  • iOS (iPhone, iPad)
  • Android
  • Windows
  • macOS
  • Linux

Browser Distribution

Track browser preferences across your audience:

  • Chrome
  • Safari
  • Firefox
  • Edge
  • Samsung Internet
  • Others

Referrer Analysis

Discover where your traffic originates. Referrer data shows which websites, social platforms, or campaigns are driving clicks to your links.

Common Referrer Types

Direct Visitors who typed the URL directly or used bookmarks
Social Media Traffic from Facebook, Twitter, LinkedIn, Instagram, etc.
Email Clicks from email clients (often shown as direct)
Search Traffic from search engines
Other Websites Links from blogs, news sites, forums, etc.

Time-Based Analysis

Analyze click patterns over time to understand when your audience is most active.

Available Time Ranges

  • Last 24 hours
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Custom date range

Hourly Patterns

See which hours of the day generate the most clicks. Optimize your posting schedule based on when your audience is most engaged.

Identify day-of-week patterns. Some audiences are more active on weekdays, others on weekends.

Each link has its own detailed analytics page. Access it by clicking on any link in your dashboard.

  • Total clicks
  • Unique visitors
  • Click timeline chart
  • Geographic breakdown
  • Device and browser stats
  • Top referrers
  • Recent clicks log

AI-Powered Insights

ShrinkLink's Insights feature automatically analyzes your data and surfaces actionable recommendations.

Types of Insights

  • Traffic Spikes: Notifications when links see unusual activity
  • Geographic Opportunities: Suggestions for new markets
  • Device Optimization: Recommendations based on device trends
  • Performance Alerts: Warnings about underperforming links

Exporting Data

Export your analytics data for further analysis or reporting.

Export Formats

  • CSV: Spreadsheet-compatible format
  • JSON: Developer-friendly structured data

What You Can Export

  • All links with stats
  • Click logs (individual click data)
  • Geographic summaries
  • Device breakdowns
  • Time-series data
Track Conversions

Go beyond clicks. Learn how to track conversions, revenue, and build marketing funnels.

Conversion Tracking