Conversion Tracking

Go beyond click counting. Track meaningful business outcomes like signups, purchases, and revenue to measure the true ROI of your links.

What is Conversion Tracking?

A conversion is any valuable action a visitor takes after clicking your link. This could be:

• Completing a purchase
• Signing up for a newsletter
• Filling out a contact form
• Downloading a file
• Watching a video
• Any custom goal you define

Setting Up Conversion Tracking

Step 1: Create a Conversion Goal

1. Go to Conversions in your dashboard
2. Click Create Goal
3. Enter a name for your goal (e.g., "Purchase", "Signup")
4. Optionally set a default value
5. Save your goal

Step 2: Install the Tracking Pixel

Add our tracking pixel to your conversion page (thank you page, confirmation page, etc.):

<script>
  (function() {
    var img = new Image();
    img.src = 'https://sl.cloudcopy.me/api/conversions/track?' +
      'goal=YOUR_GOAL_ID&' +
      'value=99.99&' +  // Optional: conversion value
      'order_id=12345'; // Optional: your reference ID
  })();
</script>

Alternative: Server-Side Tracking

For more reliable tracking, use our API to record conversions server-side:

POST https://sl.cloudcopy.me/api/v1/conversions
{
  "goal_id": "YOUR_GOAL_ID",
  "link_id": "LINK_ID",
  "value": 99.99,
  "metadata": {
    "order_id": "12345",
    "product": "Premium Plan"
  }
}

Conversion Attribution

ShrinkLink automatically attributes conversions to the correct link using cookies. When a visitor clicks your short link, we store an identifier that connects their later conversion to that click.

Attribution Window

By default, conversions are attributed to clicks within a 30-day window. This means if someone clicks your link today and converts within 30 days, the conversion counts.

Funnel Analysis

Build multi-step funnels to visualize your customer journey and identify drop-off points.

Creating a Funnel

1. Go to Funnel Analysis
2. Click Create Funnel
3. Add steps to your funnel (e.g., Click → View Product → Add to Cart → Purchase)
4. Select the links or goals for each step
5. Save and start tracking

Revenue Tracking

Assign monetary values to conversions to calculate total revenue and ROI.

Static Values

Set a fixed value for each conversion goal. Good for leads, signups, or fixed-price products.

Dynamic Values

Pass the actual transaction value when recording the conversion:

img.src = 'https://sl.cloudcopy.me/api/conversions/track?goal=purchase&value=' + orderTotal;

Conversion Reports

Key Metrics

Conversion Breakdowns

Analyze conversions by:

• Link or campaign
• Traffic source (referrer)
• Geographic location
• Device type
• Time period

Best Practices